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April 28, 2008 (!) Yureekah Launches First Ever Search Engine For Online
Media Professionals
Free
service enables real time competitive analysis of online advertising
NEW YORK, NY – April 28, 2008 – Today, online users
around the world will begin testing the alpha version of (!) Yureekah, the first
known search engine for use by individuals seeking online advertising
information, effectively organizing and making it universally accessible for
free. Now, finding where competitors are advertising and determining the best
options for future brand advertising is as easy as clicking a mouse button. More
information about (!) Yureekah and its capabilities can be found at
www.yureekah.com.
“We set out with a singular mission; to organize the world’s online advertising
information and make it universally accessible and useful through a single,
automated portal -- and in the process eliminate the enormous inefficiencies
that currently exist,†said (!) Yureekah Co-Founder Devaraj Southworth. “(!)
Yureekah is free to all users, enabling agencies and advertisers to reduce
costs, but also levels the playing field for small business owners and
individual advertisers by offering the same access and ability. We believe that
our suite of products will change the way in which traditional online
advertising operates. Our objective is to develop a collaborative online
platform for all online advertising needs and intend to replicate the success of
Google’s AdWord in the Display space.â€
(!) Yureekah is an excellent resource for various categories of
professionals, including:
AGENCIES – With (!) Yureekah, conducting a real-time
competitive analysis of similar businesses takes minutes versus weeks. Not only
does (!) Yureekah search competitor ads internationally, but it also archives
them for future use. (!) Yureekah also enables live, automated searching for
global campaigns, making the task painless.
ADVERTISERS – Launching a product worldwide in less than 24 hours used to be impossible – but not
anymore. (!) Yureekah enables competitive research and understanding of
competitors’ brands online advertising capabilities in no time.
SMALL BUSINESS OWNERS – Finding out where the top brands in a field are advertising online is a
daunting task, especially for small business owners short on time and money.
With (!) Yureekah, small business owners have access to the same easy-to-use
competitive search tool as the large advertisers, all for free.
“The technology solution (!) Yureekah has developed is one of a kind, and
is poised to become a major force in the online media industry,†said Larry
Bouts, (!) Yureekah advisor and former PepsiCo operating division CFO, Chairman
of Six Flags and President of Toys “R†Us International. “It is clear that (!)
Yureekah sits in the middle of a $50 billion industry that is growing at 30 plus
percent a year.â€
“As even more advertising dollars move online, (!) Yureekah is ideally
positioned to cater to the needs of its various customers and capture up to 50
percent of this market within five years,†said Randy Jones, (!) Yureekah
advisor and former owner of Worth and Esquire magazines.
The inspiration for (!) Yureekah came from serial entrepreneurs, Devaraj
Southworth and Vishal Sharma. “As an agency ourselves, we realized the
inefficiencies and the manual processes involved with online competitive
research,†said (!) Yureekah Co-Founder Vishal Sharma. “In several situations we
had to turn away business because timelines were unrealistic for us, let alone
larger agencies. We realized that if we, as a boutique agency, were facing these
issues, then certainly other professionals were feeling the same pains.â€
To date, (!) Yureekah has been completely self-funded by Southworth and
Sharma, but the decision has been made to seek equity financing, including a
major capital campaign launch. “With additional funding, we will continue to
file multiple technology patents and launch additional products by years end,â€
said Sharma.
About (!) Yureekah LLC
(!) Yureekah (www.yureekah.com)
is a technology product company which develops automated technology solutions to
manage online advertising for agencies, direct advertisers, small business
owners and online publishers. (!) Yureekah is a wholly owned subsidiary of
30Seven Holdings, owned by principles, Devaraj Southworth and Vishal Sharma,
entrepreneurs with over 20 years of diverse technology, corporate and
operational experience. 30Seven Holdings also operates 30Seven Design, a
creative services agency and iThink Labs, an online media planning and buying
agency. (!) Yureekah is the first global search engine catering to the distinct
needs of online media professionals internationally. (!) Yureekah is an
India-based search engine with corporate offices in New York and Pune.
MEDIA CONTACT:
Laura Dempsey
The Dowd Agency
212-686-7777
laura@dowdagency.com
Recent Headlines
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May 31, 2009 Business Intelligence on Internet Advertising , Alt Search
Engines
Alt Search Engines, a blog about new
search engines, has reported about two advertising related advertising
intelligence services. Yureekah is offering competitive intelligence on
advertising media and advertising space, which actually covers the USA, UK,
India and UAE. By searches for brands, keywords, size and publishers the search
engine either displays advertising media or related publications (There have
been no results for brands in a test). Additionally an associated service,
Zimblee, is offering the immediate creation of advertising media. A demo video
informs [advertisers] about the functions of the service.
May 2009 Searching the Online Ads! , THE Smart Techie
With millions of ads running on every
portal hourly, advertisers have found a whole new avenue for reaching out to the
target customers. But what if one could track one’s competitors, identify where
they advertise, and use that information to place one’s ads in the portals that
best fit the brand - irrespective of geography, language, and time zone. With
(!) Yureekah it is not impossible anymore. Founded in 2008 by Vishal Sharma and
Devaraj Southworth, the company had the sole aim of organizing the world’s
online display advertising information and makes them universally accessible and
useful through a single, automated portal. (!) Yureekah is gearing up to
replicate the success of Google in the online display advertising space. The
company’s strength lies in its search engine, the technology of which is due for
a patent. Its uniqueness lies in the ability to search and index flash based
advertisements. When a user submits a search query, (!) Yureekah efficiently
locates the advertisement type, the brand in the advertisement, website (the
publisher) on which it is currently running, and also the exact location of the
ad within the website, hence giving the user an edge over his competitors. The
other strength is its resources led by Anup Badhe (CTO) who constantly ensures
that the ideas are translated into reality at the speed of thought. “We at (!)
Yureekah adopt the ‘FIT’ (First mover’s advantage, Innovation, and Technology)
model to overcome competition and provide the same to our users. Apart from
being the only vertical search engine for online display advertising in India
and the world, we also help create custom display ads through www.zimblee.com,â€
explains Sharma. Currently (!) Yureekah is free for all users, enabling agencies
and advertisers to reduce costs, at the same time leveling the playing field for
small business owners and individual advertisers by offering the same access and
ability. The idea is to build a suite of products that will change the way
traditional online display advertising operates. “Our objective is to develop a
collaborative online platform for all online advertising needs and intend to
replicate the success of Google AdWords in the display ad space,†says Sharma.
The realization of the dream does not look distant for (!) Yureekah, as the
online display advertising market is already seeing a spike in spite of the
economic recession, as it is the only medium that can offer immediate ROIs at
one tenth the cost of all other forms of media. The global market for online
display advertising is growing at 30-45 percent annually and it currently stands
at $7.4 billion. The Indian market itself is estimated at nearly Rs. 4.5
billion; a major chunk of which the company is eyeing to utilize to its maximum
in the coming 3-4 years. Looking at the next big opportunity, Sharma feels that
not only e-commerce but the whole online services piece is the next big thing.
“Whether it is paying bills or booking facilities or travel tickets online it is
something which is picking up big in India. The increase in Internet penetration
will increase the usage of online services,†explains Sharma. Leveraging on the
opportunities ahead, (!) Yureekah has its plan clearly mapped, with increasing
its global presence, as the topmost priority. It is currently working on
strategies to penetrate the markets in the U.S., Europe, and emerging markets
like the Middle East, Singapore, and Malaysia. The idea is to adopt both organic
and inorganic strategies to achieve this goal. In the next few months, it also
plans to launch a technology platform that will redefine the way advertisers are
generating leads online. (!) Yureekah is definitely the next ‘Google’ in the
making.
December 17, 2008 I want to be in Yahoo too, Alootechie
Looking at the great success of search
marketing by small business owners worldwide, I started wondering why these guys
are not part of the online display advertising. Let’s do some math to understand
the online media industry. Total online media industry revenues stands at $25
billion, while search marketing revenues is estimated at $16 billion and display
advertising and others at $9 billion. Out of the above $16 billion, 85 per cent
comes from Google. Out of this 85 per cent, 65 per cent comes from small
business owners. This means small business owners are spending close to $9
billion globally in search marketing. The big question is how many of these guys
are onto display advertising or banner advertising. The number I am sure is
miniscule as compared to those spending on search marketing. I am sure most of
them would want to be in a Yahoo or a WSJ (Wall Street Journal) today but do
they have the access and can they afford it is the question. More than that
there are tons of local publishers and demography specific websites who are
struggling to monetize on their inventory, including the biggies in the social
networking space. This I think leads us to a whole new discussion of the fact
that is display or banner advertising simple enough for small business owners to
patronize it. Online display advertising is limited to the medium and big
advertisers today who have the monies to hire an agency and get their campaign
up and running. It is not for the small business owners who would want to sample
this as part of their marketing budgets and keep increasing these budgets as and
when it works. And this, according to me, is a huge obstacle for the growth of
display advertising. Apart from this obstacle the other barrier is the
non-standardization of creative specs across various publishers and the non
existence of an easy to use platform like an AdWords. The third obstacle
according to me is the various pricing models and the not so simple way of
allowing clients to track the campaigns. The CTRs (click through rates) are
typically today the only way an advertiser would know the success of the
campaign. CPA (cost per action) models now are starting to begin a few ad
networks and publishers, but not sure how effective they are. There are a few
innovations that seem to have happened in this space recently, but the real
killer of them all would be the one who could get these small business owners to
start spending in display advertising and reduce the Google search marketing
pie. So the next time around somebody says, “I want to be in Yahoo too...†I am
sure you know what they mean.
August 2008 They Got It, OMMA
Looking at the great success of search marketing by small business owners
worldwide, I started wondering why these guys are not part of the online display
advertising. Let’s do some math to understand the online media industry. Total
online media industry revenues stands at $25 billion, while search marketing
revenues is estimated at $16 billion and display advertising and others at $9
billion. Out of the above $16 billion, 85 per cent comes from Google. Out of
this 85 per cent, 65 per cent comes from small business owners. This means small
business owners are spending close to $9 billion globally in search marketing.
The big question is how many of these guys are onto display advertising or
banner advertising. The number I am sure is miniscule as compared to those
spending on search marketing. I am sure most of them would want to be in a Yahoo
or a WSJ (Wall Street Journal) today but do they have the access and can they
afford it is the question. More than that there are tons of local publishers and
demography specific websites who are struggling to monetize on their inventory,
including the biggies in the social networking space. This I think leads us to a
whole new discussion of the fact that is display or banner advertising simple
enough for small business owners to patronize it. Online display advertising is
limited to the medium and big advertisers today who have the monies to hire an
agency and get their campaign up and running. It is not for the small business
owners who would want to sample this as part of their marketing budgets and keep
increasing these budgets as and when it works. And this, according to me, is a
huge obstacle for the growth of display advertising. Apart from this obstacle
the other barrier is the non-standardization of creative specs across various
publishers and the non existence of an easy to use platform like an AdWords. The
third obstacle according to me is the various pricing models and the not so
simple way of allowing clients to track the campaigns. The CTRs (click through
rates) are typically today the only way an advertiser would know the success of
the campaign. CPA (cost per action) models now are starting to begin a few ad
networks and publishers, but not sure how effective they are. There are a few
innovations that seem to have happened in this space recently, but the real
killer of them all would be the one who could get these small business owners to
start spending in display advertising and reduce the Google search marketing
pie. So the next time around somebody says, “I want to be in Yahoo too...†I am
sure you know what they mean.
July 17, 2008 The Google of ad search, Times of India
Vishal Gangavane
An online search start-up that’s set up shop
right here in Pune? Doesn’t happen too often, right? (!) Yureekah is a joint New
York-Pune venture co-founded by two entrepreneurs, Devaraj Southworth, who is
based in New York, and Vishal Sharma, who works out of Pune. (!) Yureekah is not
just your regular search engine though. (!) Yureekah, which went online in April
and is still in alpha, targets individuals seeking online advertising agencies.
“The first step of making a digital campaign is doing a competitor analysis. Let
us take the example of a brand like Pepsi. Pepsi has a budget of $1 million and
wants to run a campaign in 20 countries worldwide for a period of 10 days. It
hires an agency for this task,†Vishal Sharma explains. “The first step that an
agency will have to do is a competitor research worldwide and find out where the
competitors are, Pepsi in this case. This is today done by agencies browsing the
web and looking for Ads of a particular brand, capture it and then present it to
the client.†And this is where (!) Yureekah steps in. Says Sharma there are two
challenges here. First, there is a limitation on the number of site that an
agency would browse as the process is manual and time consuming. And the second,
the change in Inventory (ad data) in every country. So if you log to a “Yahoo
homepage from India†it will carry different set of Ads and if you log on to the
“Yahoo Homepage from the US†then there will be different set of ads. This is
known as Geo targeting. It’s these two challenges that make it difficult for
media planners to come up with a real time competitor research. There is no way
an agency can say Pepsi was therein, let’s say, 100 portals yesterday or so.
This challenge is what (!) Yureekah solves. Just by inserting a brand you can
make out where the brand is running a campaign and then target those portals as
part of their media plan, he says. (!) Yureekah is targeting agencies,
advertisers and small business owners. And it would be an understatement to say
that it’s a substantial market. Sharma says that according to e-marketer, the
global size of the online advertising industry is $26 billion worldwide and $50
million in India. “Our aim is to be the single gateway for online advertising
needs, “he states. And it’s going to run out of Pune. (!) Yureekah is an India
based search engine. The entire team including the senior management, developers
and business analyst is based in Pune. Says Sharma, “since we had a presence in
the US already we are trying to leverage the US angle as well. We are poised
well to penetrate the emerging market and the established market for online
media.†But being alpha and still some way from going fully online means that
(!) Yureekah is unwilling to let in on the details on a lot of things,
especially regarding the revenue model. “We have a unique bundled revenue model
which no other search engine has today. However, at this point we will not be
able to reveal the same for sensitive reasons of competition, “was all Sharma
would say. As for the technology part, (!) Yureekah uses a patent pending
technology and would generate data across the globe and is not limited to a
specific set of URL’s, Says Sharma. There were other questions, too, which
Sharma declined to comment, citing secrecy issues. Some of them being that (!)
Yureekah being an exclusively B2B portal, how and by whom were they going to
make themselves seen? Will Yureekah be a pay per use web site or work on a one
time membership model? Also why the online model, when these guys could just as
well have started a consultancy, is a very exclusive one, choosing their clients
very selectively. One likes to ask, aren’t they making a pile of money by being
so private? Also what would stop the big fish from cashing in on their business
model and positioning it in a larger way? (!) Yureekah is not thinking small.
Devaraj Southworth has been quoted as saying that (!) Yureekah’s objective is to
develop a collaborative online platform for all online advertising needs.
May 9, 2008 (!) Yureekah - The Search Engine That Helps You Track Your
Competition Online, Watblog
Harshil Karia
I’ve just checked out (!) Yureekah – an
innovative search engine that enables media planners and ad network guys to keep
a track of where particular brands are placing their online (banner) ads. You
can check out what your competition is doing as well. Devaraj Southworth,
co-founder, (!) Yureekah, told agencyfaqs that he is confident that the new
product will change the way online media is bought in the country. However, this
is just the beginning for the company. “Our objective is to develop a
collaborative online platform for all online advertising needs,†Southworth
says. No contextual ads can be searched currently on the service, which is free
of cost at this point of time. A word of caution: I don’t think this can be
taken as a substitute for media planning. That’s primarily because just by
advertising where your competitor is advertising may not be the most fruitful
strategy. Also – your competitor may have got it wrong. The product does not
tell you anything about traffic, click through etc – analyzing which is an
entirely different ballgame altogether. Where the service can however be helpful
if one manually examines all the editorial environments on which the ad is
placed and collates a set of insights about the competitors target audience and
their tastes and preferences. This can help because you may end up getting a few
more insights about your own target audience and also frame specific
communication strategies to capture market share of your competitors (if that is
your goal at least). I’m not surprised that contextual ads are not a part of
this ‘free offering’. Companies spend lakhs of rupees perfecting products
related to key word performance and key word analysis and tracking to ensure the
best possible SEM results. I don’t think the service does a comprehensive search
so far at least. That may be because it is in an alpha stage. The product will
go into the Beta stage soon. The company wants to use viral marketing to become
the Google for advertisers, media agencies, and small and medium sized business
owners by creating a level playing field with respect to research. To work the
service, you basically go to the landing page and sign up after which you can do
either a specific brand search or you do a keyword search (related to category).
You can choose your Geographical Location (India, UK, UAE, USA). The company
quite clearly has international aspirations. Monetization will come with the
launch of more (relevant and impressive, I’m assuming) services at the end of
2008. I checked out a brand search (India) for Nike – nothing appeared. For
Hyundai, I saw only 2 results. For HDFC, there were 10 results. Somehow that
doesn’t seem right to me. It’s under reported. At this point of time however,
there is no alternative, so I’ll have to trust (!) Yureekah. It saves me time.
April 30, 2008 (!) Yureekah - the Google of Online Advertising,
PuneTech
(!) Yureekah is a Pune+New York based company
which is aiming to become the Google of online advertising information. They
feel that information about ad campaigns, competitive analysis, lead generation,
which used to be the domain of highly-paid experts, should be accessible to
anybody at the click of the mouse. Here’s their pitch: Today millions of ads run
on millions of portals hourly. Imagine a world where you could identify where
all your competitors are advertising, and use that information to decide how to
advertise in the portals that best fit your brand — irrespective of geography,
language, and time zone. This service is now live (although it is still in
“alphaâ€). According to co-founder and CEO, Devaraj Southworth: “We set out with
a singular mission; to organize the world’s online advertising information and
make it universally accessible and useful through a single, automated portal -
and in the process eliminate the enormous inefficiencies that currently exist.
(!) Yureekah is free to all users, enabling agencies and advertisers to reduce
costs, but also levels the playing field for small business owners and
individual advertisers by offering the same access and ability. We believe that
our suite of products will change the way in which traditional online
advertising operates. Our objective is to develop a collaborative online
platform for all online advertising needs and intend to replicate the success of
Google’s AdWord in the Display space.†(!) Yureekah was started by the serial
entrepreneurs behind iThink Labs and 30Seven Design. How did it get started? At
3:00 am EST, 12:30 pm IST March 5, 2007 my cell phone rings. “Hello†I squeak
into the receiver. Immediately I recognize the excited voice of my business
partner Vishal over 3000 miles away. “Devaraj, are you sleeping?†“Uh, I was,†I
replied. “Listen, we have to figure out a way to streamline the manual processes
involved with online competitive research,†Vishal said. “This minute?†I
questioned, rubbing the sleep from my eyes. “Yes, we may lose a $1 mm media
pitch if we don’t provide a global competitor analysis to our client by next
week,†Vishal exclaimed. This was clearly a business problem, but also an
opportunity that deserved attention. There was no way we could provide real time
competitor analysis globally within one week. If we, as a boutique agency, were
facing these issues then certainly larger agencies, direct advertisers, and
small businesses owners were feeling the same pains. That’s how it all started,
a simple conversation between two guys at 3 am which fundamentally altered our
frame of reference, how we approached our existing businesses, and our lives.
May 10, 2008 (!) Yureekah lets online marketers know where competitors
are advertising, Alootechie
Yureekah has launched Yureekah.com, an internet search engine that enables
online media professionals including agencies and advertisers to find where (on
which websites) competitors are advertising. According to the company,
Yureekah.com not only searches competitors’ online ads globally but it also
archives them for future use. Finding out where the top brands in a field are
advertising online is a daunting task, especially for small business owners
short on time and money. With Yureekah, small business owners would have access
to the same easy-to-use competitive search tool as the large advertisers, the
company claims. Devaraj Southworth, co-founder, Yureekah.com, has said, “We
believe that our suite of products will change the way in which traditional
online advertising operates. Our objective is to develop a collaborative online
platform for all online advertising needs and intend to replicate the success of
Google AdWords in the Display space. Founders also operate 30Seven Design, a
creative services agency and iThink Labs, an online media planning and buying
agency. Yureekah is an India-based search engine with corporate offices in New
York and Pune.
May 9, 2008 New search engine helps you track your competitors online,Agency
FAQs
Dhaleta Surender Kumar
It’s now easier to keep track of competitors, at least online, and chalk out a
more effective plan. A Pune based company, (!) Yureekah has launched a first of
its kind search engine, www.yureekah.com, which enables online media buyers to
search the sites on which their competitors are running their online advertising
campaigns. The service is targeted at advertisers, media agencies, and small and
medium sized business owners. Devaraj Southworth, co-founder, (!) Yureekah is
confident that the new product will change the way online media is bought in the
country. However, this is just the beginning for the company. “Our objective is
to develop a collaborative online platform for all online advertising needs,â€
Southworth says. The service is currently free of cost. “The whole idea is to
level the playing field and provide the same access to large advertisers,
agencies and small business owners,†he says. “Monetization will come with the
launch of future services by the end of 2008.†The company has restricted the
service to display advertising. Contextual advertising will not be part of the
search. Southworth says, “We are in the display advertising space and we hope to
replicate the success Google has achieved in the contextual advertising space.â€
How does the technology work? Users can carry out a brand search of their
competitors on the site. They will be presented with a list of display ads along
with the URLs where the competitors’ ads appear. “It is important to note that
our technology process and methodology have IP protection and have been
patented,†explains Southworth. The service is in the Alpha stage right now, but
will move into the Beta stage soon. “With our focus on user experience and on
increasing our search results, we do not want to move out of Alpha prematurely,
even though we have received a fair amount of positive feedback since our
launch,†Southworth says. How will the service be promoted? “Naturally, as an
interactive product, viral promotion will be an important part of our success.
However, we will be promoting the service in other ways, including the
development of a web browser extension and possible keyword and banner
advertising. We are also looking into possible strategic partnerships once
additional modules are rolled out,†he says. Yureekah is owned by principles,
Devaraj Southworth and Vishal Sharma. It is an Indian search engine with
corporate offices in Pune, India and New York.
May 9, 2008 (!) Yureekah, Track your Competition Online,PluggedIn
Pune based Yureekah is an interesting startup that enables ad agencies and
advertisers to find where competitors are advertising and also to determine the
best options for future brand advertising For e.g. search for SBI, Mutual Fund
shows you all the portals where SBI is advertising - Yureekah surely is a very
powerful concept to track one’s competition (and also to get a rough idea of
their spend). It’d be awesome if Yureekah guys can open up their APIs as well -
imagine a mashup with site traffic (say, Alexa), ad-spend etc. What’s your take?
September 5, 2008 (!) Yureekah: Search Engine for Online Media
Professionals,TagEdge
People close to me in real life knew that beside my daily habit of reading
management journals, blogging, programming, I like to observe advertising trend
too. I used to visit Google AdWords Sponsored Links and check out some ads
(advertisements) in the fields that I interested. I always thought that with a
headline, two (2) lines of text content, publishers and advertisers are capable
to reach their targeted audience and that is incredible. Indeed, online
advertisement is not an easy job, one must figure out how she is going to
position herself before her audience, not to mention how one should check out
the online advertisement competition. There is a startup called YUREEKAH, a Pune
based startup that tend to fill-up the gaps how one should position her online
campaign in front of the world. It is still in Alpha phase, but open for use
when you want to know more about a real-time competitive analysis of your online
advertising campaign. In their own words, today millions of ads run on millions
of portals hourly. Imagine a world where you could identify where all your
competitors are advertising, and use that information to decide how to advertise
in the portals that best fit your brand — irrespective of geography, language,
and time zone. YUREEKAH is dubbed as the world’s first search engine for the
online media industry. It has been launched in this year as a breakthrough
engine that help agencies, advertisers, small business owners, and publishers
gain a “helicopter†insight on an online advertising era. Type in the keyword or
brand you want to know in the search bar, YUREEKAH will then aggregate the
relevant advertisements as well as which Web site an advertisement exactly has
been placed to. No doubt, if you’re enter query and searching the ads outside
the US, you might see less ads. This is because most of the advertisers or
publishers like to put their ads regionally targeting to the US audience and US
currently is the most competitive market. In testing it, I typed in the keyword,
i.e. “wal-mart,†it will show me all the portals or sites where Wal-Mart is
currently advertising. Sometimes, after looking at some of the giants, you
roughly have an idea what products will sell well, and which industry is a
fairly or most-stiff competitive area. There is a saying, “we do realize that
everything competes with everything for an eyeballs.†In online advertising, a
publisher or an advertiser need to do some analysis whether she can be
competitive, and with this YUREEKAH, the online advertisement playing ground has
been leveled since small publishers or advertisers could have the same access as
the big giants. By knowing their competitors well enough, they’ll know how to
beat their competitors as well as attract more potential customers to their
sites. YUREEKAH is owned by principles, Devaraj Southworth and Vishal Sharma. It
is an Indian search engine with corporate offices in Pune, India and New York.
May 6, 2008 Yureekah aims to conquer display ad search,Media In
Canada
Jesse Khol
A free service that lets users search for online banners and other ads by
competitors has launched at Yureekah.com. After handing over a name and email, a
user can search for online ads by country, brand and keyword to participate in
the testing. While the India-based service aims to become the first global
search engine catering to online media professionals internationally, the only
countries available for searching at this time are India, the US, the UK and the
United Arab Emirates. Still, a keyword search for Microsoft, Toyota, Google or
Xbox will turn up some banners and skyscrapers for viewing. Yureekah founders
Devaraj Southworth and Vishal Sharma also operate creative agency 30Seven Design
and online media planning and buying agency iThink Labs. Southworth tells MiC
the company is "currently developing a global strategy and our platform will
certainly have results from Canada as well as a host of other countries in the
near future.†We set out with a singular mission: to organize the world's online
advertising information and make it universally accessible and useful through a
single, automated portal - and in the process eliminate the enormous
inefficiencies that currently exist." Southworth believes Yureekah will "change
the way traditional online advertising operates. Our objective is to develop a
platform for all online advertising needs, and replicate the success of Google's
AdWords in the display space." Yureekah's corporate offices are in Pune and New
York. The company has also found several "Yureekah advisors," including Larry
Bouts, former PepsiCo operating division CFO, chairman of Six Flags and
president of Toys "R" Us International, and Randy Jones, former owner of Worth
and Esquire magazines. "As even more advertising dollars move online, Yureekah
is ideally positioned to cater to the needs of its various customers and capture
up to 50% of this market within five years," says Jones. Southworth believes
Yureekah will "change the way traditional online advertising operates. Our
objective is to develop a platform for all online advertising needs, and
replicate the success of Google's AdWords in the display space." Yureekah's
corporate offices are in Pune and New York. The company has also found several
"Yureekah advisors," including Larry Bouts, former PepsiCo operating division
CFO, chairman of Six Flags and president of Toys "R" Us International, and Randy
Jones, former owner of Worth and Esquire magazines "As even more advertising
dollars move online, Yureekah is ideally positioned to cater to the needs of its
various customers and capture up to 50% of this market within five years," says
Jones.
May 5, 2008 (!) Yureekah – Advertising Engine Who's Who, SpamJammer
One of the main challenges for online advertisers is figuring out which Web
sites are worth their advertising dollars. How do they know where their
competitors are advertising? How do they figure out whether a banner ad would be
more effective than a keyword search ad? A new search engine called Yureekah
launched this week to help ad agencies and advertisers find where competitors
are advertising and determining the best options for future brand advertising.
Devaraj Southworth, one of its creators, said the idea stemmed from his own
company’s needs. He runs a small creative agency and a media planning firm, and
it often took several weeks to put together an online ad strategy because he had
to manually go through Web sites, ad networks and portals to figure out where
his client should be visible. Southworth said he’s even had to cancel a campaign
because finding that information was too labor-intensive to meet the deadline.
He envisions, for example, a small boutique hotel using the service to find out
where Marriott and Hilton are advertising. The small business owner can then
determine how best to spend his money to compete for patrons. “Clients always
ask us, ‘Where are we and where should we be?’†he said. “This can help level
the playing field so everyone can figure that out,†not just the advertisers
with huge budgets. The site is currently free to use, but Southworth says more
features will be rolled out that have revenue potential. Right now the
information is coming from portal sites his firm works with, but he is trying to
add information from more ad networks and publishers in the future. From
Yureekah: Yureekah is the world’s first search engine for the online media
industry. Today millions of ads run on millions of portals hourly. Imagine a
world where you could identify where all your competitors are advertising, and
use that information to decide how to advertise in the portals that best fit
your brand — irrespective of geography, language, and time zone. (!) Yureekah’s
mission is to fulfill this need; to organize the world’s online advertising
information and make it universally accessible and useful. More specifically (!)
Yureekah will serve as a single gateway for all online advertising, and as a
real-time information resource for the millions of online media professionals,
advertisers, and small business owners.
May 2, 2008 (!) Yureekah, Interested in the advertising biz? This
should be a tool for you, Battelle Media
John Battelle
Interested in the advertising biz? Love search? This should be a tool for you.
Via WP: A new search engine called Yureekah launched this week to help ad
agencies and advertisers find where competitors are advertising and determining
the best options for future brand advertising. Devaraj Southworth, one of its
creators, said the idea stemmed from his own company's needs. He runs a small
creative agency and a media planning firm, and it often took several weeks to
put together an online ad strategy because he had to manually go through Web
sites, ad networks and portals to figure out where his client should be visible.
Southworth said he's even had to cancel a campaign because finding that
information was too labor-intensive to meet the deadline.
May 2, 2008 Search tool lets advertisers spy on rivals, BETA Daily
Michael Estrin
Want to know where your rivals are advertising? A new search engine called
Yureekah promises to deliver. The new search engine, which is still in private
beta, launched this week to help advertisers figure out where their competitors
are buying space online, according to The Washington Post. The site, which is
free for now, was the brainchild of Devaraj Southworth, who runs a creative
agency and media planning shop. According to Southworth, clients typically ask
where their competitors are spending online. The information currently comes
from a handful of portals, but Southworth said he's working to include ad
networks and publishers as well. Southworth also said that he plans to launch
some revenue-generating features in the future.
May 2, 2008 Want to know where your competitors are advertising? Try
(!) Yureekah, Trak.In
Arun Prabhudesai
Yureekah claims to be the world’s first search engine that enables online media
professionals to freely search where other brands are running their online
advertising campaigns. Their mission is to organize world’s online advertising
information to enable this search. Yureekah can be a real boon to online media
and advertising professionals as well as publishers. Let’s take an example:
Let’s say Cleartrip an Indian OTA wants to know where its competitors are
advertising. They just go to Yureekah, carry out a brand search for their
competitors. They are presented with list of ads along with the URLs where the
competitors’ ad appears. This makes it very easy for Cleartrip to plan their ad
campaign and decide on which web properties should they target Yureekah is still
currently in alpha and does not throw up too many results for different
searches. However, I really like the concept and sure has a great potential,
especially the way online advertising is growing. Here is what Yureekah have to
say about themselves, We set out with a singular mission; to organize the
world’s online advertising information and make it universally accessible and
useful through a single, automated portal — and in the process eliminate the
enormous inefficiencies that currently exist,†. “Yureekah is free to all users,
enabling agencies and advertisers to reduce costs, but also levels the playing
field for small business owners and individual advertisers by offering the same
access and ability. Yureekah believes that their suite of products will change
the way in which traditional online advertising operates. Our objective is to
develop a collaborative online platform for all online advertising needs and
intend to replicate the success of Google’s AdWord in the Display space.†(!)
Yureekah is an excellent resource for anyone involved with online advertising,
including: AGENCIES – With Yureekah, conducting a real-time competitive analysis
of similar businesses takes minutes versus weeks. Not only does Yureekah search
competitor ads internationally, but it also archives them for future use.
Yureekah also enables live, automated searching for global campaigns, making the
task painless. ADVERTISERS – Launching a product worldwide in less than 24 hours
used to be impossible – but not anymore. Yureekah enables competitive research
and understanding of competitors’ brands online advertising capabilities in no
time. SMALL BUSINESS OWNERS – Finding out where the top brands in a field are
advertising online is a daunting task, especially for small business owners
short on time and money. With Yureekah, small business owners have access to the
same easy-to-use competitive search tool as the large advertisers, all for free.
Yureekah is one startup that I really feel has a great chance of success as they
aim to resolve a real world problem for online media professionals at the same
time having the advantage of being the first in its niche. Give Yureekah a try
and let us know what you feel about this service.
May 2, 2008 First ever search engine for online media pros, CIOL
NEW YORK, USA: Online users around the world can start using alpha version of
(!) Yureekah, the first known search engine for use by individuals seeking
online advertising information, effectively organizing and making it universally
accessible for free. Now, finding where competitors are advertising and
determining the best options for future brand advertising is as easy as clicking
a mouse button. More information about (!) Yureekah and its capabilities can be
found at www.yureekah.com. "We set out with a singular mission; to organize the
world's online advertising information and make it universally accessible and
useful through a single, automated portal -- and in the process eliminate the
enormous inefficiencies that currently exist," said (!) Yureekah Co-Founder
Devaraj Southworth. "(!) Yureekah is free to all users, enabling agencies and
advertisers to reduce costs, but also levels the playing field for small
business owners and individual advertisers by offering the same access and
ability. We believe that our suite of products will change the way in which
traditional online advertising operates. Our objective is to develop a
collaborative online platform for all online advertising needs and intend to
replicate the success of Google's AdWord in the Display space." (!) Yureekah is
an excellent resource for various categories of professionals, including:
Agencies – With (!) Yureekah, conducting a real-time competitive analysis of
similar businesses takes minutes versus weeks. Not only does (!) Yureekah search
competitor ads internationally, but it also archives them for future use. (!)
Yureekah also enables live, automated searching for global campaigns, making the
task painless. Advertisers – Launching a product worldwide in less than 24 hours
used to be impossible – but not anymore. (!) Yureekah enables competitive
research and understanding of competitors' brands online advertising
capabilities in no time. Small business owners – Finding out where the top
brands in a field are advertising online is a daunting task, especially for
small business owners short on time and money. With (!) Yureekah, small business
owners have access to the same easy-to-use competitive search tool as the large
advertisers, all for free. "The technology solution (!) Yureekah has developed
is one of a kind, and is poised to become a major force in the online media
industry," said Larry Bouts, (!) Yureekah advisor and former PepsiCo operating
division CFO, Chairman of Six Flags and President of Toys "R" Us International.
"It is clear that (!) Yureekah sits in the middle of a $50 billion industry that
is growing at 30 plus percent a year." "As even more advertising dollars move
online, (!) Yureekah is ideally positioned to cater to the needs of its various
customers and capture up to 50 percent of this market within five years," said
Randy Jones, (!) Yureekah advisor and former owner of Worth and Esquire
magazines. The inspiration for (!) Yureekah came from serial entrepreneurs,
Devaraj Southworth and Vishal Sharma. "As an agency ourselves, we realized the
inefficiencies and the manual processes involved with online competitive
research," said (!) Yureekah Co-Founder Vishal Sharma. "In several situations we
had to turn away business because timelines were unrealistic for us, let alone
larger agencies. We realized that if we, as a boutique agency, were facing these
issues, then certainly other professionals were feeling the same pains." To
date, (!) Yureekah has been completely self-funded by Southworth and Sharma, but
the decision has been made to seek equity financing, including a major capital
campaign launch. "With additional funding, we will continue to file multiple
technology patents and launch additional products by year’s end," said Sharma.
April 30, 2008 (!) Yureekah, See Who is Advertising Where,
Washington Post
Kim Hart
One of the main challenges for online advertisers is figuring out which Web
sites are worth their advertising dollars. How do they know where their
competitors are advertising? How do they figure out whether a banner ad would be
more effective than a keyword search ad? A new search engine called Yureekah
launched this week to help ad agencies and advertisers find where competitors
are advertising and determining the best options for future brand advertising.
Devaraj Southworth, one of its creators, said the idea stemmed from his own
company's needs. He runs a small creative agency and a media planning firm, and
it often took several weeks to put together an online ad strategy because he had
to manually go through Web sites, ad networks and portals to figure out where
his client should be visible. Southworth said he's even had to cancel a campaign
because finding that information was too labor-intensive to meet the deadline.
He envisions, for example, a small boutique hotel using the service to find out
where Marriott and Hilton are advertising. The small business owner can then
determine how best to spend his money to compete for patrons. "Clients always
ask us, 'Where are we and where should we be?'" he said. "This can help level
the playing field so everyone can figure that out," not just the advertisers
with huge budgets. The site is currently free to use, but Southworth says more
features will be rolled out that have revenue potential. Right now the
information is coming from portal sites his firm works with, but he is trying to
add information from more ad networks and publishers in the future.
April 29, 2008 (!) Yureekah, Launches First Ever Search Engine For
Online Media Professionals, TechWhack
NEW YORK, NY – April 28, 2008 – Today, online users around the world will begin
testing the alpha version of (!) Yureekah, the first known search engine for use
by individuals seeking online advertising information, effectively organizing
and making it universally accessible for free. Now, finding where competitors
are advertising and determining the best options for future brand advertising is
as easy as clicking a mouse button. More information about (!) Yureekah and its
capabilities can be found at www.yureekah.com. “We set out with a singular
mission; to organize the world’s online advertising information and make it
universally accessible and useful through a single, automated portal — and in
the process eliminate the enormous inefficiencies that currently exist,†said
(!) Yureekah Co-Founder Devaraj Southworth. “(!) Yureekah is free to all users,
enabling agencies and advertisers to reduce costs, but also levels the playing
field for small business owners and individual advertisers by offering the same
access and ability. We believe that our suite of products will change the way in
which traditional online advertising operates. Our objective is to develop a
collaborative online platform for all online advertising needs and intend to
replicate the success of Google’s AdWord in the Display space.†(!) Yureekah is
an excellent resource for various categories of professionals, including:
AGENCIES – With (!) Yureekah, conducting a real-time competitive analysis of
similar businesses takes minutes versus weeks. Not only does (!) Yureekah search
competitor ads internationally, but it also archives them for future use. (!)
Yureekah also enables live, automated searching for global campaigns, making the
task painless. ADVERTISERS – Launching a product worldwide in less than 24 hours
used to be impossible – but not anymore. (!) Yureekah enables competitive
research and understanding of competitors’ brands online advertising
capabilities in no time. SMALL BUSINESS OWNERS – Finding out where the top
brands in a field are advertising online is a daunting task, especially for
small business owners short on time and money. With (!) Yureekah, small business
owners have access to the same easy-to-use competitive search tool as the large
advertisers, all for free. “The technology solution (!) Yureekah has developed
is one of a kind, and is poised to become a major force in the online media
industry,†said Larry Bouts, (!) Yureekah advisor and former PepsiCo operating
division CFO, Chairman of Six Flags and President of Toys “R†Us International.
“It is clear that (!) Yureekah sits in the middle of a $50 billion industry that
is growing at 30 plus percent a year.†“As even more advertising dollars move
online, (!) Yureekah is ideally positioned to cater to the needs of its various
customers and capture up to 50 percent of this market within five years,†said
Randy Jones, (!) Yureekah advisor and former owner of Worth and Esquire
magazines. The inspiration for (!) Yureekah came from serial entrepreneurs,
Devaraj Southworth and Vishal Sharma. “As an agency ourselves, we realized the
inefficiencies and the manual processes involved with online competitive
research,†said (!) Yureekah Co-Founder Vishal Sharma. “In several situations we
had to turn away business because timelines were unrealistic for us, let alone
larger agencies. We realized that if we, as a boutique agency, were facing these
issues, then certainly other professionals were feeling the same pains.†To
date, (!) Yureekah has been completely self-funded by Southworth and Sharma, but
the decision has been made to seek equity financing, including a major capital
campaign launch. “With additional funding, we will continue to file multiple
technology patents and launch additional products by years end,†said Sharma.
About (!) Yureekah LLC. (!) Yureekah (www.yureekah.com) is a technology product
company which develops automated technology solutions to manage online
advertising for agencies, direct advertisers, small business owners and online
publishers. (!) Yureekah is owned by principles, Devaraj Southworth and Vishal
Sharma, entrepreneurs with over 20 years of diverse technology, corporate and
operational experience. The principles also operate 30Seven Design, a creative
services agency and iThink Labs, an online media planning and buying agency. (!)
Yureekah is the first global search engine catering to the distinct needs of
online media professionals internationally. (!) Yureekah is an India-based
search engine with corporate offices in New York and Pune.
April 29, 2008 Yureekah.com - Find How Your Competitor Advertises
Online, Information Madness
Have you ever wondered how big companies advertise on the internet? How many
different campaigns they run? If they have a product, how do they market their
product? We do see those ad blocks on India Times or Rediff or NY Times but
that’s about it. We just spot the ad and see what this ad is about. Devaraj and
Vishal, India based entrepreneurs have addressed the issue of manual processes
involved with online competitive research. They have launched a new tool that
will help provide real time competitor analysis globally. It’s a search engine
for online media professionals. The site is called Yureekah.com. At first I
didn't get what exactly it does but later I realized that Yureekah is a search
engine to find out the brand advertisements, keywords advertisements. The site
doesn't do a good job explaining what's the purpose of this site or how you use
it. So for example, you are online media professional for Tata and want to find
out how Maruti is advertising online, you can visit Yureekah and search for
Maruti (select Brand Search); it will list all the online campaigns Maruti is
running currently. That way you will get an idea about how they are marketing
their product. Same thing goes for real estate, you can find out how Makaan.com
is advertising online or 99Acres is advertising online. I think this is the
first search engine of its kind (as far as I know). This can be a pretty popular
tool for advertisers who want to target a particular product. Few things that I
noticed, it only lists image/banner ads and doesn't show textual advertising
campaigns. I wonder how they are crawling sites.
April 28, 2008 (!) Yureekah, See Who is Advertising Where,
eMarketing
Have you ever wondered how big companies advertise on the internet? How many
different campaigns they run? If they have a product, how do they market their
product? We do see those ad blocks on India Times or Rediff or NY Times but
that’s about it. We just spot the ad and see what this ad is about. Devaraj and
Vishal, India based entrepreneurs have addressed the issue of manual processes
involved with online competitive research. They have launched a new tool that
will help provide real time competitor analysis globally. It’s a search engine
for online media professionals. The site is called Yureekah.com. At first I
didn't get what exactly it does but later I realized that Yureekah is a search
engine to find out the brand advertisements, keywords advertisements. The site
doesn't do a good job explaining what's the purpose of this site or how you use
it. So for example, you are online media professional for Tata and want to find
out how Maruti is advertising online, you can visit Yureekah and search for
Maruti (select Brand Search); it will list all the online campaigns Maruti is
running currently. That way you will get an idea about how they are marketing
their product. Same thing goes for real estate, you can find out how Makaan.com
is advertising online or 99Acres is advertising online. I think this is the
first search engine of its kind (as far as I know). This can be a pretty popular
tool for advertisers who want to target a particular product. Few things that I
noticed, it only lists image/banner ads and doesn't show textual advertising
campaigns. I wonder how they are crawling sites.
April 28, 2008 (!) Yureekah, The Search Engine for Online Media,
Alt Search Engines
Today, online users around the world will begin testing the alpha version of (!)
Yureekah, the search engine for individuals seeking online advertising
information. Now, finding where competitors are advertising and determining the
best options for future brand advertising is as easy as clicking a mouse button.
More information about (!) Yureekah and its capabilities can be found at
www.yureekah.com. “We set out with a singular mission; to organize the world’s
online advertising information and make it universally accessible and useful
through a single, automated portal — and in the process eliminate the enormous
inefficiencies that currently exist,†said (!) Yureekah Co-Founder Devaraj
Southworth. “(!) Yureekah is free to all users, enabling agencies and
advertisers to reduce costs, but also levels the playing field for small
business owners and individual advertisers by offering the same access and
ability. We believe that our suite of products will change the way in which
traditional online advertising operates. Our objective is to develop a
collaborative online platform for all online advertising needs and intend to
replicate the success of Google’s AdWord in the Display space.†(!) Yureekah is
an excellent resource for various categories of professionals, including:
AGENCIES – With (!) Yureekah, conducting a real-time competitive analysis of
similar businesses takes minutes versus weeks. Not only does (!) Yureekah search
competitor ads internationally, but it also archives them for future use. (!)
Yureekah also enables live, automated searching for global campaigns, making the
task painless. ADVERTISERS – Launching a product worldwide in less than 24 hours
used to be impossible – but not anymore. (!) Yureekah enables competitive
research and understanding of competitors’ brands online advertising
capabilities in no time. SMALL BUSINESS OWNERS – Finding out where the top
brands in a field are advertising online is a daunting task, especially for
small business owners short on time and money. With (!) Yureekah, small business
owners have access to the same easy-to-use competitive search tool as the large
advertisers, all for free. “The technology solution (!) Yureekah has developed
is one of a kind, and is poised to become a major force in the online media
industry,†said Larry Bouts, (!) Yureekah advisor and former PepsiCo operating
division CFO. “As even more advertising dollars move online, (!) Yureekah is
ideally positioned to cater to the needs of its various customers and capture up
to 50 percent of this market within five years,†said Randy Jones, (!) Yureekah
advisor and former owner of Worth and Esquire magazines. The inspiration for (!)
Yureekah came from serial entrepreneurs, Devaraj Southworth and Vishal Sharma.
“As an agency ourselves, we realized the inefficiencies and the manual processes
involved with online competitive research,†said (!) Yureekah Co-Founder Vishal
Sharma. “In several situations we had to turn away business because timelines
were unrealistic for us, let alone larger agencies. We realized that if we, as a
boutique agency, were facing these issues, then certainly other professionals
were feeling the same pains.â€
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