Alt Search Engines, a blog about new search engines, has reported about two advertising related advertising intelligence services. Yureekah is offering competitive intelligence on advertising media and advertising space, which actually covers the USA, UK, India and UAE. By searches for brands, keywords, size and publishers the search engine either displays advertising media or related publications (There have been no results for brands in a test). Additionally an associated service, Zimblee, is offering the immediate creation of advertising media. A demo video informs [advertisers] about the functions of the service.

With millions of ads running on every portal hourly, advertisers have found a whole new avenue for reaching out to the target customers. But what if one could track one’s competitors, identify where they advertise, and use that information to place one’s ads in the portals that best fit the brand - irrespective of geography, language, and time zone. With (!) Yureekah it is not impossible anymore. Founded in 2008 by Vishal Sharma and Devaraj Southworth, the company had the sole aim of organizing the world’s online display advertising information and makes them universally accessible and useful through a single, automated portal. (!) Yureekah is gearing up to replicate the success of Google in the online display advertising space. The company’s strength lies in its search engine, the technology of which is due for a patent. Its uniqueness lies in the ability to search and index flash based advertisements. When a user submits a search query, (!) Yureekah efficiently locates the advertisement type, the brand in the advertisement, website (the publisher) on which it is currently running, and also the exact location of the ad within the website, hence giving the user an edge over his competitors. The other strength is its resources led by Anup Badhe (CTO) who constantly ensures that the ideas are translated into reality at the speed of thought. “We at (!) Yureekah adopt the ‘FIT’ (First mover’s advantage, Innovation, and Technology) model to overcome competition and provide the same to our users. Apart from being the only vertical search engine for online display advertising in India and the world, we also help create custom display ads through www.zimblee.com,” explains Sharma. Currently (!) Yureekah is free for all users, enabling agencies and advertisers to reduce costs, at the same time leveling the playing field for small business owners and individual advertisers by offering the same access and ability. The idea is to build a suite of products that will change the way traditional online display advertising operates. “Our objective is to develop a collaborative online platform for all online advertising needs and intend to replicate the success of Google AdWords in the display ad space,” says Sharma. The realization of the dream does not look distant for (!) Yureekah, as the online display advertising market is already seeing a spike in spite of the economic recession, as it is the only medium that can offer immediate ROIs at one tenth the cost of all other forms of media. The global market for online display advertising is growing at 30-45 percent annually and it currently stands at $7.4 billion. The Indian market itself is estimated at nearly Rs. 4.5 billion; a major chunk of which the company is eyeing to utilize to its maximum in the coming 3-4 years. Looking at the next big opportunity, Sharma feels that not only e-commerce but the whole online services piece is the next big thing. “Whether it is paying bills or booking facilities or travel tickets online it is something which is picking up big in India. The increase in Internet penetration will increase the usage of online services,” explains Sharma. Leveraging on the opportunities ahead, (!) Yureekah has its plan clearly mapped, with increasing its global presence, as the topmost priority. It is currently working on strategies to penetrate the markets in the U.S., Europe, and emerging markets like the Middle East, Singapore, and Malaysia. The idea is to adopt both organic and inorganic strategies to achieve this goal. In the next few months, it also plans to launch a technology platform that will redefine the way advertisers are generating leads online. (!) Yureekah is definitely the next ‘Google’ in the making.

Looking at the great success of search marketing by small business owners worldwide, I started wondering why these guys are not part of the online display advertising. Let’s do some math to understand the online media industry. Total online media industry revenues stands at $25 billion, while search marketing revenues is estimated at $16 billion and display advertising and others at $9 billion. Out of the above $16 billion, 85 per cent comes from Google. Out of this 85 per cent, 65 per cent comes from small business owners. This means small business owners are spending close to $9 billion globally in search marketing. The big question is how many of these guys are onto display advertising or banner advertising. The number I am sure is miniscule as compared to those spending on search marketing. I am sure most of them would want to be in a Yahoo or a WSJ (Wall Street Journal) today but do they have the access and can they afford it is the question. More than that there are tons of local publishers and demography specific websites who are struggling to monetize on their inventory, including the biggies in the social networking space. This I think leads us to a whole new discussion of the fact that is display or banner advertising simple enough for small business owners to patronize it. Online display advertising is limited to the medium and big advertisers today who have the monies to hire an agency and get their campaign up and running. It is not for the small business owners who would want to sample this as part of their marketing budgets and keep increasing these budgets as and when it works. And this, according to me, is a huge obstacle for the growth of display advertising. Apart from this obstacle the other barrier is the non-standardization of creative specs across various publishers and the non existence of an easy to use platform like an AdWords. The third obstacle according to me is the various pricing models and the not so simple way of allowing clients to track the campaigns. The CTRs (click through rates) are typically today the only way an advertiser would know the success of the campaign. CPA (cost per action) models now are starting to begin a few ad networks and publishers, but not sure how effective they are. There are a few innovations that seem to have happened in this space recently, but the real killer of them all would be the one who could get these small business owners to start spending in display advertising and reduce the Google search marketing pie. So the next time around somebody says, “I want to be in Yahoo too...” I am sure you know what they mean.

Looking at the great success of search marketing by small business owners worldwide, I started wondering why these guys are not part of the online display advertising. Let’s do some math to understand the online media industry. Total online media industry revenues stands at $25 billion, while search marketing revenues is estimated at $16 billion and display advertising and others at $9 billion. Out of the above $16 billion, 85 per cent comes from Google. Out of this 85 per cent, 65 per cent comes from small business owners. This means small business owners are spending close to $9 billion globally in search marketing. The big question is how many of these guys are onto display advertising or banner advertising. The number I am sure is miniscule as compared to those spending on search marketing. I am sure most of them would want to be in a Yahoo or a WSJ (Wall Street Journal) today but do they have the access and can they afford it is the question. More than that there are tons of local publishers and demography specific websites who are struggling to monetize on their inventory, including the biggies in the social networking space. This I think leads us to a whole new discussion of the fact that is display or banner advertising simple enough for small business owners to patronize it. Online display advertising is limited to the medium and big advertisers today who have the monies to hire an agency and get their campaign up and running. It is not for the small business owners who would want to sample this as part of their marketing budgets and keep increasing these budgets as and when it works. And this, according to me, is a huge obstacle for the growth of display advertising. Apart from this obstacle the other barrier is the non-standardization of creative specs across various publishers and the non existence of an easy to use platform like an AdWords. The third obstacle according to me is the various pricing models and the not so simple way of allowing clients to track the campaigns. The CTRs (click through rates) are typically today the only way an advertiser would know the success of the campaign. CPA (cost per action) models now are starting to begin a few ad networks and publishers, but not sure how effective they are. There are a few innovations that seem to have happened in this space recently, but the real killer of them all would be the one who could get these small business owners to start spending in display advertising and reduce the Google search marketing pie. So the next time around somebody says, “I want to be in Yahoo too...” I am sure you know what they mean.

Vishal Gangavane

An online search start-up that’s set up shop right here in Pune? Doesn’t happen too often, right? (!) Yureekah is a joint New York-Pune venture co-founded by two entrepreneurs, Devaraj Southworth, who is based in New York, and Vishal Sharma, who works out of Pune. (!) Yureekah is not just your regular search engine though. (!) Yureekah, which went online in April and is still in alpha, targets individuals seeking online advertising agencies. “The first step of making a digital campaign is doing a competitor analysis. Let us take the example of a brand like Pepsi. Pepsi has a budget of $1 million and wants to run a campaign in 20 countries worldwide for a period of 10 days. It hires an agency for this task,” Vishal Sharma explains. “The first step that an agency will have to do is a competitor research worldwide and find out where the competitors are, Pepsi in this case. This is today done by agencies browsing the web and looking for Ads of a particular brand, capture it and then present it to the client.” And this is where (!) Yureekah steps in. Says Sharma there are two challenges here. First, there is a limitation on the number of site that an agency would browse as the process is manual and time consuming. And the second, the change in Inventory (ad data) in every country. So if you log to a “Yahoo homepage from India” it will carry different set of Ads and if you log on to the “Yahoo Homepage from the US” then there will be different set of ads. This is known as Geo targeting. It’s these two challenges that make it difficult for media planners to come up with a real time competitor research. There is no way an agency can say Pepsi was therein, let’s say, 100 portals yesterday or so. This challenge is what (!) Yureekah solves. Just by inserting a brand you can make out where the brand is running a campaign and then target those portals as part of their media plan, he says. (!) Yureekah is targeting agencies, advertisers and small business owners. And it would be an understatement to say that it’s a substantial market. Sharma says that according to e-marketer, the global size of the online advertising industry is $26 billion worldwide and $50 million in India. “Our aim is to be the single gateway for online advertising needs, “he states. And it’s going to run out of Pune. (!) Yureekah is an India based search engine. The entire team including the senior management, developers and business analyst is based in Pune. Says Sharma, “since we had a presence in the US already we are trying to leverage the US angle as well. We are poised well to penetrate the emerging market and the established market for online media.” But being alpha and still some way from going fully online means that (!) Yureekah is unwilling to let in on the details on a lot of things, especially regarding the revenue model. “We have a unique bundled revenue model which no other search engine has today. However, at this point we will not be able to reveal the same for sensitive reasons of competition, “was all Sharma would say. As for the technology part, (!) Yureekah uses a patent pending technology and would generate data across the globe and is not limited to a specific set of URL’s, Says Sharma. There were other questions, too, which Sharma declined to comment, citing secrecy issues. Some of them being that (!) Yureekah being an exclusively B2B portal, how and by whom were they going to make themselves seen? Will Yureekah be a pay per use web site or work on a one time membership model? Also why the online model, when these guys could just as well have started a consultancy, is a very exclusive one, choosing their clients very selectively. One likes to ask, aren’t they making a pile of money by being so private? Also what would stop the big fish from cashing in on their business model and positioning it in a larger way? (!) Yureekah is not thinking small. Devaraj Southworth has been quoted as saying that (!) Yureekah’s objective is to develop a collaborative online platform for all online advertising needs.

Harshil Karia

I’ve just checked out (!) Yureekah â€“ an innovative search engine that enables media planners and ad network guys to keep a track of where particular brands are placing their online (banner) ads. You can check out what your competition is doing as well. Devaraj Southworth, co-founder, (!) Yureekah, told agencyfaqs that he is confident that the new product will change the way online media is bought in the country. However, this is just the beginning for the company. “Our objective is to develop a collaborative online platform for all online advertising needs,” Southworth says. No contextual ads can be searched currently on the service, which is free of cost at this point of time. A word of caution: I don’t think this can be taken as a substitute for media planning. That’s primarily because just by advertising where your competitor is advertising may not be the most fruitful strategy. Also – your competitor may have got it wrong. The product does not tell you anything about traffic, click through etc – analyzing which is an entirely different ballgame altogether. Where the service can however be helpful if one manually examines all the editorial environments on which the ad is placed and collates a set of insights about the competitors target audience and their tastes and preferences. This can help because you may end up getting a few more insights about your own target audience and also frame specific communication strategies to capture market share of your competitors (if that is your goal at least). I’m not surprised that contextual ads are not a part of this ‘free offering’. Companies spend lakhs of rupees perfecting products related to key word performance and key word analysis and tracking to ensure the best possible SEM results. I don’t think the service does a comprehensive search so far at least. That may be because it is in an alpha stage. The product will go into the Beta stage soon. The company wants to use viral marketing to become the Google for advertisers, media agencies, and small and medium sized business owners by creating a level playing field with respect to research. To work the service, you basically go to the landing page and sign up after which you can do either a specific brand search or you do a keyword search (related to category). You can choose your Geographical Location (India, UK, UAE, USA). The company quite clearly has international aspirations. Monetization will come with the launch of more (relevant and impressive, I’m assuming) services at the end of 2008. I checked out a brand search (India) for Nike – nothing appeared. For Hyundai, I saw only 2 results. For HDFC, there were 10 results. Somehow that doesn’t seem right to me. It’s under reported. At this point of time however, there is no alternative, so I’ll have to trust (!) Yureekah. It saves me time.

(!) Yureekah is a Pune+New York based company which is aiming to become the Google of online advertising information. They feel that information about ad campaigns, competitive analysis, lead generation, which used to be the domain of highly-paid experts, should be accessible to anybody at the click of the mouse. Here’s their pitch: Today millions of ads run on millions of portals hourly. Imagine a world where you could identify where all your competitors are advertising, and use that information to decide how to advertise in the portals that best fit your brand — irrespective of geography, language, and time zone. This service is now live (although it is still in “alpha”). According to co-founder and CEO, Devaraj Southworth: “We set out with a singular mission; to organize the world’s online advertising information and make it universally accessible and useful through a single, automated portal - and in the process eliminate the enormous inefficiencies that currently exist. (!) Yureekah is free to all users, enabling agencies and advertisers to reduce costs, but also levels the playing field for small business owners and individual advertisers by offering the same access and ability. We believe that our suite of products will change the way in which traditional online advertising operates. Our objective is to develop a collaborative online platform for all online advertising needs and intend to replicate the success of Google’s AdWord in the Display space.” (!) Yureekah was started by the serial entrepreneurs behind iThink Labs and 30Seven Design. How did it get started? At 3:00 am EST, 12:30 pm IST March 5, 2007 my cell phone rings. “Hello” I squeak into the receiver. Immediately I recognize the excited voice of my business partner Vishal over 3000 miles away. “Devaraj, are you sleeping?” “Uh, I was,” I replied. “Listen, we have to figure out a way to streamline the manual processes involved with online competitive research,” Vishal said. “This minute?” I questioned, rubbing the sleep from my eyes. “Yes, we may lose a $1 mm media pitch if we don’t provide a global competitor analysis to our client by next week,” Vishal exclaimed. This was clearly a business problem, but also an opportunity that deserved attention. There was no way we could provide real time competitor analysis globally within one week. If we, as a boutique agency, were facing these issues then certainly larger agencies, direct advertisers, and small businesses owners were feeling the same pains. That’s how it all started, a simple conversation between two guys at 3 am which fundamentally altered our frame of reference, how we approached our existing businesses, and our lives.

Yureekah has launched Yureekah.com, an internet search engine that enables online media professionals including agencies and advertisers to find where (on which websites) competitors are advertising. According to the company, Yureekah.com not only searches competitors’ online ads globally but it also archives them for future use. Finding out where the top brands in a field are advertising online is a daunting task, especially for small business owners short on time and money. With Yureekah, small business owners would have access to the same easy-to-use competitive search tool as the large advertisers, the company claims. Devaraj Southworth, co-founder, Yureekah.com, has said, “We believe that our suite of products will change the way in which traditional online advertising operates. Our objective is to develop a collaborative online platform for all online advertising needs and intend to replicate the success of Google AdWords in the Display space. Founders also operate 30Seven Design, a creative services agency and iThink Labs, an online media planning and buying agency. Yureekah is an India-based search engine with corporate offices in New York and Pune.

Dhaleta Surender Kumar

It’s now easier to keep track of competitors, at least online, and chalk out a more effective plan. A Pune based company, (!) Yureekah has launched a first of its kind search engine, www.yureekah.com, which enables online media buyers to search the sites on which their competitors are running their online advertising campaigns. The service is targeted at advertisers, media agencies, and small and medium sized business owners. Devaraj Southworth, co-founder, (!) Yureekah is confident that the new product will change the way online media is bought in the country. However, this is just the beginning for the company. “Our objective is to develop a collaborative online platform for all online advertising needs,” Southworth says. The service is currently free of cost. “The whole idea is to level the playing field and provide the same access to large advertisers, agencies and small business owners,” he says. “Monetization will come with the launch of future services by the end of 2008.” The company has restricted the service to display advertising. Contextual advertising will not be part of the search. Southworth says, “We are in the display advertising space and we hope to replicate the success Google has achieved in the contextual advertising space.” How does the technology work? Users can carry out a brand search of their competitors on the site. They will be presented with a list of display ads along with the URLs where the competitors’ ads appear. “It is important to note that our technology process and methodology have IP protection and have been patented,” explains Southworth. The service is in the Alpha stage right now, but will move into the Beta stage soon. “With our focus on user experience and on increasing our search results, we do not want to move out of Alpha prematurely, even though we have received a fair amount of positive feedback since our launch,” Southworth says. How will the service be promoted? “Naturally, as an interactive product, viral promotion will be an important part of our success. However, we will be promoting the service in other ways, including the development of a web browser extension and possible keyword and banner advertising. We are also looking into possible strategic partnerships once additional modules are rolled out,” he says. Yureekah is owned by principles, Devaraj Southworth and Vishal Sharma. It is an Indian search engine with corporate offices in Pune, India and New York.

Pune based Yureekah is an interesting startup that enables ad agencies and advertisers to find where competitors are advertising and also to determine the best options for future brand advertising For e.g. search for SBI, Mutual Fund shows you all the portals where SBI is advertising - Yureekah surely is a very powerful concept to track one’s competition (and also to get a rough idea of their spend). It’d be awesome if Yureekah guys can open up their APIs as well - imagine a mashup with site traffic (say, Alexa), ad-spend etc. What’s your take?

People close to me in real life knew that beside my daily habit of reading management journals, blogging, programming, I like to observe advertising trend too. I used to visit Google AdWords Sponsored Links and check out some ads (advertisements) in the fields that I interested. I always thought that with a headline, two (2) lines of text content, publishers and advertisers are capable to reach their targeted audience and that is incredible. Indeed, online advertisement is not an easy job, one must figure out how she is going to position herself before her audience, not to mention how one should check out the online advertisement competition. There is a startup called YUREEKAH, a Pune based startup that tend to fill-up the gaps how one should position her online campaign in front of the world. It is still in Alpha phase, but open for use when you want to know more about a real-time competitive analysis of your online advertising campaign. In their own words, today millions of ads run on millions of portals hourly. Imagine a world where you could identify where all your competitors are advertising, and use that information to decide how to advertise in the portals that best fit your brand — irrespective of geography, language, and time zone. YUREEKAH is dubbed as the world’s first search engine for the online media industry. It has been launched in this year as a breakthrough engine that help agencies, advertisers, small business owners, and publishers gain a “helicopter” insight on an online advertising era. Type in the keyword or brand you want to know in the search bar, YUREEKAH will then aggregate the relevant advertisements as well as which Web site an advertisement exactly has been placed to. No doubt, if you’re enter query and searching the ads outside the US, you might see less ads. This is because most of the advertisers or publishers like to put their ads regionally targeting to the US audience and US currently is the most competitive market. In testing it, I typed in the keyword, i.e. “wal-mart,” it will show me all the portals or sites where Wal-Mart is currently advertising. Sometimes, after looking at some of the giants, you roughly have an idea what products will sell well, and which industry is a fairly or most-stiff competitive area. There is a saying, “we do realize that everything competes with everything for an eyeballs.” In online advertising, a publisher or an advertiser need to do some analysis whether she can be competitive, and with this YUREEKAH, the online advertisement playing ground has been leveled since small publishers or advertisers could have the same access as the big giants. By knowing their competitors well enough, they’ll know how to beat their competitors as well as attract more potential customers to their sites. YUREEKAH is owned by principles, Devaraj Southworth and Vishal Sharma. It is an Indian search engine with corporate offices in Pune, India and New York.

Jesse Khol

 A free service that lets users search for online banners and other ads by competitors has launched at Yureekah.com. After handing over a name and email, a user can search for online ads by country, brand and keyword to participate in the testing. While the India-based service aims to become the first global search engine catering to online media professionals internationally, the only countries available for searching at this time are India, the US, the UK and the United Arab Emirates. Still, a keyword search for Microsoft, Toyota, Google or Xbox will turn up some banners and skyscrapers for viewing. Yureekah founders Devaraj Southworth and Vishal Sharma also operate creative agency 30Seven Design and online media planning and buying agency iThink Labs. Southworth tells MiC the company is "currently developing a global strategy and our platform will certainly have results from Canada as well as a host of other countries in the near future.” We set out with a singular mission: to organize the world's online advertising information and make it universally accessible and useful through a single, automated portal - and in the process eliminate the enormous inefficiencies that currently exist." Southworth believes Yureekah will "change the way traditional online advertising operates. Our objective is to develop a platform for all online advertising needs, and replicate the success of Google's AdWords in the display space." Yureekah's corporate offices are in Pune and New York. The company has also found several "Yureekah advisors," including Larry Bouts, former PepsiCo operating division CFO, chairman of Six Flags and president of Toys "R" Us International, and Randy Jones, former owner of Worth and Esquire magazines. "As even more advertising dollars move online, Yureekah is ideally positioned to cater to the needs of its various customers and capture up to 50% of this market within five years," says Jones. Southworth believes Yureekah will "change the way traditional online advertising operates. Our objective is to develop a platform for all online advertising needs, and replicate the success of Google's AdWords in the display space." Yureekah's corporate offices are in Pune and New York. The company has also found several "Yureekah advisors," including Larry Bouts, former PepsiCo operating division CFO, chairman of Six Flags and president of Toys "R" Us International, and Randy Jones, former owner of Worth and Esquire magazines "As even more advertising dollars move online, Yureekah is ideally positioned to cater to the needs of its various customers and capture up to 50% of this market within five years," says Jones.

One of the main challenges for online advertisers is figuring out which Web sites are worth their advertising dollars. How do they know where their competitors are advertising? How do they figure out whether a banner ad would be more effective than a keyword search ad? A new search engine called Yureekah launched this week to help ad agencies and advertisers find where competitors are advertising and determining the best options for future brand advertising. Devaraj Southworth, one of its creators, said the idea stemmed from his own company’s needs. He runs a small creative agency and a media planning firm, and it often took several weeks to put together an online ad strategy because he had to manually go through Web sites, ad networks and portals to figure out where his client should be visible. Southworth said he’s even had to cancel a campaign because finding that information was too labor-intensive to meet the deadline. He envisions, for example, a small boutique hotel using the service to find out where Marriott and Hilton are advertising. The small business owner can then determine how best to spend his money to compete for patrons. “Clients always ask us, ‘Where are we and where should we be?’” he said. “This can help level the playing field so everyone can figure that out,” not just the advertisers with huge budgets. The site is currently free to use, but Southworth says more features will be rolled out that have revenue potential. Right now the information is coming from portal sites his firm works with, but he is trying to add information from more ad networks and publishers in the future. From Yureekah: Yureekah is the world’s first search engine for the online media industry. Today millions of ads run on millions of portals hourly. Imagine a world where you could identify where all your competitors are advertising, and use that information to decide how to advertise in the portals that best fit your brand — irrespective of geography, language, and time zone. (!) Yureekah’s mission is to fulfill this need; to organize the world’s online advertising information and make it universally accessible and useful. More specifically (!) Yureekah will serve as a single gateway for all online advertising, and as a real-time information resource for the millions of online media professionals, advertisers, and small business owners.

John Battelle

Interested in the advertising biz? Love search? This should be a tool for you. Via WP: A new search engine called Yureekah launched this week to help ad agencies and advertisers find where competitors are advertising and determining the best options for future brand advertising. Devaraj Southworth, one of its creators, said the idea stemmed from his own company's needs. He runs a small creative agency and a media planning firm, and it often took several weeks to put together an online ad strategy because he had to manually go through Web sites, ad networks and portals to figure out where his client should be visible. Southworth said he's even had to cancel a campaign because finding that information was too labor-intensive to meet the deadline.

Michael Estrin

Want to know where your rivals are advertising? A new search engine called Yureekah promises to deliver. The new search engine, which is still in private beta, launched this week to help advertisers figure out where their competitors are buying space online, according to The Washington Post. The site, which is free for now, was the brainchild of Devaraj Southworth, who runs a creative agency and media planning shop. According to Southworth, clients typically ask where their competitors are spending online. The information currently comes from a handful of portals, but Southworth said he's working to include ad networks and publishers as well. Southworth also said that he plans to launch some revenue-generating features in the future.

Arun Prabhudesai

Yureekah claims to be the world’s first search engine that enables online media professionals to freely search where other brands are running their online advertising campaigns. Their mission is to organize world’s online advertising information to enable this search. Yureekah can be a real boon to online media and advertising professionals as well as publishers. Let’s take an example: Let’s say Cleartrip an Indian OTA wants to know where its competitors are advertising. They just go to Yureekah, carry out a brand search for their competitors. They are presented with list of ads along with the URLs where the competitors’ ad appears. This makes it very easy for Cleartrip to plan their ad campaign and decide on which web properties should they target Yureekah is still currently in alpha and does not throw up too many results for different searches. However, I really like the concept and sure has a great potential, especially the way online advertising is growing. Here is what Yureekah have to say about themselves, We set out with a singular mission; to organize the world’s online advertising information and make it universally accessible and useful through a single, automated portal — and in the process eliminate the enormous inefficiencies that currently exist,” . “Yureekah is free to all users, enabling agencies and advertisers to reduce costs, but also levels the playing field for small business owners and individual advertisers by offering the same access and ability. Yureekah believes that their suite of products will change the way in which traditional online advertising operates. Our objective is to develop a collaborative online platform for all online advertising needs and intend to replicate the success of Google’s AdWord in the Display space.” (!) Yureekah is an excellent resource for anyone involved with online advertising, including: AGENCIES – With Yureekah, conducting a real-time competitive analysis of similar businesses takes minutes versus weeks. Not only does Yureekah search competitor ads internationally, but it also archives them for future use. Yureekah also enables live, automated searching for global campaigns, making the task painless. ADVERTISERS – Launching a product worldwide in less than 24 hours used to be impossible – but not anymore. Yureekah enables competitive research and understanding of competitors’ brands online advertising capabilities in no time. SMALL BUSINESS OWNERS – Finding out where the top brands in a field are advertising online is a daunting task, especially for small business owners short on time and money. With Yureekah, small business owners have access to the same easy-to-use competitive search tool as the large advertisers, all for free. Yureekah is one startup that I really feel has a great chance of success as they aim to resolve a real world problem for online media professionals at the same time having the advantage of being the first in its niche. Give Yureekah a try and let us know what you feel about this service.

NEW YORK, USA: Online users around the world can start using alpha version of (!) Yureekah, the first known search engine for use by individuals seeking online advertising information, effectively organizing and making it universally accessible for free. Now, finding where competitors are advertising and determining the best options for future brand advertising is as easy as clicking a mouse button. More information about (!) Yureekah and its capabilities can be found at www.yureekah.com. "We set out with a singular mission; to organize the world's online advertising information and make it universally accessible and useful through a single, automated portal -- and in the process eliminate the enormous inefficiencies that currently exist," said (!) Yureekah Co-Founder Devaraj Southworth. "(!) Yureekah is free to all users, enabling agencies and advertisers to reduce costs, but also levels the playing field for small business owners and individual advertisers by offering the same access and ability. We believe that our suite of products will change the way in which traditional online advertising operates. Our objective is to develop a collaborative online platform for all online advertising needs and intend to replicate the success of Google's AdWord in the Display space." (!) Yureekah is an excellent resource for various categories of professionals, including: Agencies – With (!) Yureekah, conducting a real-time competitive analysis of similar businesses takes minutes versus weeks. Not only does (!) Yureekah search competitor ads internationally, but it also archives them for future use. (!) Yureekah also enables live, automated searching for global campaigns, making the task painless. Advertisers – Launching a product worldwide in less than 24 hours used to be impossible – but not anymore. (!) Yureekah enables competitive research and understanding of competitors' brands online advertising capabilities in no time. Small business owners – Finding out where the top brands in a field are advertising online is a daunting task, especially for small business owners short on time and money. With (!) Yureekah, small business owners have access to the same easy-to-use competitive search tool as the large advertisers, all for free. "The technology solution (!) Yureekah has developed is one of a kind, and is poised to become a major force in the online media industry," said Larry Bouts, (!) Yureekah advisor and former PepsiCo operating division CFO, Chairman of Six Flags and President of Toys "R" Us International. "It is clear that (!) Yureekah sits in the middle of a $50 billion industry that is growing at 30 plus percent a year." "As even more advertising dollars move online, (!) Yureekah is ideally positioned to cater to the needs of its various customers and capture up to 50 percent of this market within five years," said Randy Jones, (!) Yureekah advisor and former owner of Worth and Esquire magazines. The inspiration for (!) Yureekah came from serial entrepreneurs, Devaraj Southworth and Vishal Sharma. "As an agency ourselves, we realized the inefficiencies and the manual processes involved with online competitive research," said (!) Yureekah Co-Founder Vishal Sharma. "In several situations we had to turn away business because timelines were unrealistic for us, let alone larger agencies. We realized that if we, as a boutique agency, were facing these issues, then certainly other professionals were feeling the same pains." To date, (!) Yureekah has been completely self-funded by Southworth and Sharma, but the decision has been made to seek equity financing, including a major capital campaign launch. "With additional funding, we will continue to file multiple technology patents and launch additional products by year’s end," said Sharma.

Kim Hart

One of the main challenges for online advertisers is figuring out which Web sites are worth their advertising dollars. How do they know where their competitors are advertising? How do they figure out whether a banner ad would be more effective than a keyword search ad? A new search engine called Yureekah launched this week to help ad agencies and advertisers find where competitors are advertising and determining the best options for future brand advertising. Devaraj Southworth, one of its creators, said the idea stemmed from his own company's needs. He runs a small creative agency and a media planning firm, and it often took several weeks to put together an online ad strategy because he had to manually go through Web sites, ad networks and portals to figure out where his client should be visible. Southworth said he's even had to cancel a campaign because finding that information was too labor-intensive to meet the deadline. He envisions, for example, a small boutique hotel using the service to find out where Marriott and Hilton are advertising. The small business owner can then determine how best to spend his money to compete for patrons. "Clients always ask us, 'Where are we and where should we be?'" he said. "This can help level the playing field so everyone can figure that out," not just the advertisers with huge budgets. The site is currently free to use, but Southworth says more features will be rolled out that have revenue potential. Right now the information is coming from portal sites his firm works with, but he is trying to add information from more ad networks and publishers in the future.

NEW YORK, NY – April 28, 2008 – Today, online users around the world will begin testing the alpha version of (!) Yureekah, the first known search engine for use by individuals seeking online advertising information, effectively organizing and making it universally accessible for free. Now, finding where competitors are advertising and determining the best options for future brand advertising is as easy as clicking a mouse button. More information about (!) Yureekah and its capabilities can be found at www.yureekah.com. “We set out with a singular mission; to organize the world’s online advertising information and make it universally accessible and useful through a single, automated portal — and in the process eliminate the enormous inefficiencies that currently exist,” said (!) Yureekah Co-Founder Devaraj Southworth. “(!) Yureekah is free to all users, enabling agencies and advertisers to reduce costs, but also levels the playing field for small business owners and individual advertisers by offering the same access and ability. We believe that our suite of products will change the way in which traditional online advertising operates. Our objective is to develop a collaborative online platform for all online advertising needs and intend to replicate the success of Google’s AdWord in the Display space.” (!) Yureekah is an excellent resource for various categories of professionals, including: AGENCIES – With (!) Yureekah, conducting a real-time competitive analysis of similar businesses takes minutes versus weeks. Not only does (!) Yureekah search competitor ads internationally, but it also archives them for future use. (!) Yureekah also enables live, automated searching for global campaigns, making the task painless. ADVERTISERS – Launching a product worldwide in less than 24 hours used to be impossible – but not anymore. (!) Yureekah enables competitive research and understanding of competitors’ brands online advertising capabilities in no time. SMALL BUSINESS OWNERS – Finding out where the top brands in a field are advertising online is a daunting task, especially for small business owners short on time and money. With (!) Yureekah, small business owners have access to the same easy-to-use competitive search tool as the large advertisers, all for free. “The technology solution (!) Yureekah has developed is one of a kind, and is poised to become a major force in the online media industry,” said Larry Bouts, (!) Yureekah advisor and former PepsiCo operating division CFO, Chairman of Six Flags and President of Toys “R” Us International. “It is clear that (!) Yureekah sits in the middle of a $50 billion industry that is growing at 30 plus percent a year.” “As even more advertising dollars move online, (!) Yureekah is ideally positioned to cater to the needs of its various customers and capture up to 50 percent of this market within five years,” said Randy Jones, (!) Yureekah advisor and former owner of Worth and Esquire magazines. The inspiration for (!) Yureekah came from serial entrepreneurs, Devaraj Southworth and Vishal Sharma. “As an agency ourselves, we realized the inefficiencies and the manual processes involved with online competitive research,” said (!) Yureekah Co-Founder Vishal Sharma. “In several situations we had to turn away business because timelines were unrealistic for us, let alone larger agencies. We realized that if we, as a boutique agency, were facing these issues, then certainly other professionals were feeling the same pains.” To date, (!) Yureekah has been completely self-funded by Southworth and Sharma, but the decision has been made to seek equity financing, including a major capital campaign launch. “With additional funding, we will continue to file multiple technology patents and launch additional products by years end,” said Sharma. About (!) Yureekah LLC. (!) Yureekah (www.yureekah.com) is a technology product company which develops automated technology solutions to manage online advertising for agencies, direct advertisers, small business owners and online publishers. (!) Yureekah is owned by principles, Devaraj Southworth and Vishal Sharma, entrepreneurs with over 20 years of diverse technology, corporate and operational experience. The principles also operate 30Seven Design, a creative services agency and iThink Labs, an online media planning and buying agency. (!) Yureekah is the first global search engine catering to the distinct needs of online media professionals internationally. (!) Yureekah is an India-based search engine with corporate offices in New York and Pune.

Have you ever wondered how big companies advertise on the internet? How many different campaigns they run? If they have a product, how do they market their product? We do see those ad blocks on India Times or Rediff or NY Times but that’s about it. We just spot the ad and see what this ad is about. Devaraj and Vishal, India based entrepreneurs have addressed the issue of manual processes involved with online competitive research. They have launched a new tool that will help provide real time competitor analysis globally. It’s a search engine for online media professionals. The site is called Yureekah.com. At first I didn't get what exactly it does but later I realized that Yureekah is a search engine to find out the brand advertisements, keywords advertisements. The site doesn't do a good job explaining what's the purpose of this site or how you use it. So for example, you are online media professional for Tata and want to find out how Maruti is advertising online, you can visit Yureekah and search for Maruti (select Brand Search); it will list all the online campaigns Maruti is running currently. That way you will get an idea about how they are marketing their product. Same thing goes for real estate, you can find out how Makaan.com is advertising online or 99Acres is advertising online. I think this is the first search engine of its kind (as far as I know). This can be a pretty popular tool for advertisers who want to target a particular product. Few things that I noticed, it only lists image/banner ads and doesn't show textual advertising campaigns. I wonder how they are crawling sites.

Have you ever wondered how big companies advertise on the internet? How many different campaigns they run? If they have a product, how do they market their product? We do see those ad blocks on India Times or Rediff or NY Times but that’s about it. We just spot the ad and see what this ad is about. Devaraj and Vishal, India based entrepreneurs have addressed the issue of manual processes involved with online competitive research. They have launched a new tool that will help provide real time competitor analysis globally. It’s a search engine for online media professionals. The site is called Yureekah.com. At first I didn't get what exactly it does but later I realized that Yureekah is a search engine to find out the brand advertisements, keywords advertisements. The site doesn't do a good job explaining what's the purpose of this site or how you use it. So for example, you are online media professional for Tata and want to find out how Maruti is advertising online, you can visit Yureekah and search for Maruti (select Brand Search); it will list all the online campaigns Maruti is running currently. That way you will get an idea about how they are marketing their product. Same thing goes for real estate, you can find out how Makaan.com is advertising online or 99Acres is advertising online. I think this is the first search engine of its kind (as far as I know). This can be a pretty popular tool for advertisers who want to target a particular product. Few things that I noticed, it only lists image/banner ads and doesn't show textual advertising campaigns. I wonder how they are crawling sites.

Today, online users around the world will begin testing the alpha version of (!) Yureekah, the search engine for individuals seeking online advertising information. Now, finding where competitors are advertising and determining the best options for future brand advertising is as easy as clicking a mouse button. More information about (!) Yureekah and its capabilities can be found at www.yureekah.com. “We set out with a singular mission; to organize the world’s online advertising information and make it universally accessible and useful through a single, automated portal — and in the process eliminate the enormous inefficiencies that currently exist,” said (!) Yureekah Co-Founder Devaraj Southworth. “(!) Yureekah is free to all users, enabling agencies and advertisers to reduce costs, but also levels the playing field for small business owners and individual advertisers by offering the same access and ability. We believe that our suite of products will change the way in which traditional online advertising operates. Our objective is to develop a collaborative online platform for all online advertising needs and intend to replicate the success of Google’s AdWord in the Display space.” (!) Yureekah is an excellent resource for various categories of professionals, including: AGENCIES – With (!) Yureekah, conducting a real-time competitive analysis of similar businesses takes minutes versus weeks. Not only does (!) Yureekah search competitor ads internationally, but it also archives them for future use. (!) Yureekah also enables live, automated searching for global campaigns, making the task painless. ADVERTISERS – Launching a product worldwide in less than 24 hours used to be impossible – but not anymore. (!) Yureekah enables competitive research and understanding of competitors’ brands online advertising capabilities in no time. SMALL BUSINESS OWNERS – Finding out where the top brands in a field are advertising online is a daunting task, especially for small business owners short on time and money. With (!) Yureekah, small business owners have access to the same easy-to-use competitive search tool as the large advertisers, all for free. “The technology solution (!) Yureekah has developed is one of a kind, and is poised to become a major force in the online media industry,” said Larry Bouts, (!) Yureekah advisor and former PepsiCo operating division CFO. “As even more advertising dollars move online, (!) Yureekah is ideally positioned to cater to the needs of its various customers and capture up to 50 percent of this market within five years,” said Randy Jones, (!) Yureekah advisor and former owner of Worth and Esquire magazines. The inspiration for (!) Yureekah came from serial entrepreneurs, Devaraj Southworth and Vishal Sharma. “As an agency ourselves, we realized the inefficiencies and the manual processes involved with online competitive research,” said (!) Yureekah Co-Founder Vishal Sharma. “In several situations we had to turn away business because timelines were unrealistic for us, let alone larger agencies. We realized that if we, as a boutique agency, were facing these issues, then certainly other professionals were feeling the same pains.”